De Dreu et al. (2008) proposed moreover that creativity can be achieved through the following dual pathways: (a) enhanced cognitive flexibility engendered by positive affect and (b)increased persistence promoted by negative affect (Baas et al. 2008, To et al. 2012). As Jones & Kelly2009) further explain, negative affect may encourage members of a group to look for a better solution rather than simply settle for an inferior result. Furthermore, empirical research evidence has supported the theory that a blend of both positive and negative affect can benefit individual creativity, which requires divergent thinking and evaluative and persistent processing (Bledow et al. 2011). In support of this idea, To et al. (2012) in an ESM study found that positive or negative mood can both engender creativity, but which one (positive versus negative) has this effect depends upon an interaction of situation and personality.