In this case, certainly their motivations are of course to maximize the profit. Batik Indonesia’s products are more expensive, especially batik tulis, because of their complicated production’s technique and craftmanships, including in the selections of materials used, such as the use of specific cloth (mori), or coloring materials. The resulted batik products not only have fine quality, but also uniqueness and authenticity, depending on the creativity and skills of the craftswomen/craftsmen. Even though for instance, the patterns / motifs between Batik Indonesia and batik printing are the same, they went through a completely different process, in which batik printing is made only through a printing of Batik Indonesia’s patterns/motifs into the cloths using machines. Batik printing’s patterns/motifs are not created through a handmade painting or stamping with canting and hot-wax, and the coloring process is not through a hand-dyeing method. All the patterns / motifs and the colors, are printed into the cloth. However, from the eyes of an amateur consumer, the distinguishing quality can hardly be seen. Only consumers with sufficient background or familiarity with batik culture and technique can easily recognize which one is Batik Indonesia and which one is batik printing.