It is important to use marketing mix to achieve greater response in the targeted market. Market mix is a set of useful marketing tools which include product, price, place and promotion. Regarding the product, it is suggested that fruit-flavoured ice cream should be provided to the customers. as mentioned above, the ice cream is targeted at people who are more concern of health. Therefore, comparing with other taste of ice cream such as cookies & cream favour, fruit-flavoured ice cream is lower than calories, fat and sugar. Furthermore, it is suggested that at least 10 favours of the ice cream should be provided, such as blueberry, strawberry, lemon, organise, raspberry, banana, watermelon and mandarin. Regarding the size, it is advised that size should be 100gram and therefore, the calories of it would not be high. Regarding the price of the ice cream, it is advised that the price can be higher than normal and ordinary ice cream. It is because that the selling point of the ice cream is organic and therefore, relatively more expensive ingredients would be used. And therefore, it is advised that the price of the ice cream could be $40 per cup. Regarding the distribution channel, it is advised that the ice cream can be sold in high-end supermarkets, including City’s super, Sogo and Apita. because those supermarkets are targeted at more wealthy people, such as middle-class, it would be suitable place for distribution because middle-class people usually are more health-concerned. Furthermore, it is advised that online media promotion should be used. In the era of technology, social medias have become effective way of promotion, including Facebook, YouTube and Instagram. Therefore, by having online promotion, it would be the most costs-effective way. Apart from online promotion, traditional media promotion on television and newspaper should also be considered to build up the reputation of the ice cream. From the promotion, we would try to develop brand equity, which is perceived value of health.