Clear customer demand, to achieve customer relationship management effective enterprise.
the good, the appropriate data analysis method, so that we can more clearly what the customer need, want what, then to the marketing the entire process from products to customers can become more accurate, comprehensive. For example Taobao data analysis: the data segment the target customer group. Customer purchase behavior, from potential customers into customers, and the data analysis of customer significance also lies in the time to buy, commodity, quantity, amount of payment value evaluation of customer behavior data, this is an advanced data Taobao analysis method.Then according to the value of the size, with the method of classification or clustering to partition the customer base, and then the analysis of consumer behavior, positioning the target consumer groups, in order to implement different services to customers.
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