The announcement of the Instagram Business Tools has one subtle but important caveat: only brands with a business Facebook Page will be able to upgrade from an individual to a brand profile on Instagram.
In other words, if you want access to Instagram’s new tools, Facebook is your gateway. This fine print will also prevent personal accounts with large Instagram followings from boosting their Instagram content without a verified Facebook business. For Facebook, this could be a step to push the influencers and celebrities on Instagram back onto its parent platform.
Just for fun, we used the TrackMaven platform to identify the top 25 most engaging celebrities on Instagram in 2015. Here they are: