From the above discussions, sustainable strategies are needed in guiding and developing proactive customer intentions to use mobile phones with minimum risks to health and the environment. While developing awareness among customers in using mobile phones so as to minimize risks, manufacturers should develop safe measures with greenery quotes that would influence customer buying behavior and customer retention of mobiles. Companies should find and refine best sustainable solutions in improving service quality and developing the trust of users in regards to the risks caused by the use of mobile phones.