ContentsCONGRATULATIONS ON YOUR FIRST STEP TO CRAFTING COMPELLING EMAIL COPY! 5INJECTING “POWER WORDS” & PHRASES INTO YOUR EMAIL COPY 8USING SPECIFICS & NUMBERS 16USING INTRIGUE AND CURIOSITY 18THE POWER OF QUESTIONS 20SPECIAL CHARACTERS 21THE “CLIFFHANGER EFFECT” 23START WITH A STRONG OPENING 24