Guarantee sales of 10,000 HKDL packages, which provides 10,000 room nights and 20,000 admissions, estimated revenue at HK$22MPotential to drive additional revenue by upselling 2nd night stay and additional friends or family companions travel together Massive exposure with marketing value worth HK$8M Compelling message can be developed to tease up on HKDL 15th Anniversary and Castle transformation