The influence affinity path presented through the freshmen mind map is shown as “Privacy” → “Customer Service” → “System Maintenance” → “Network Performance” → “Personalization” → “Utility Functions” → “Pricing” → “Innovation Functions” → “User Interface” → “Utility Functions” and “Multimedia Contents” → “Advertisement.”The study results show that “Privacy” is the driving factor forfreshmen students in priority consideration. In other words, the level of privacy protection will affect the number of options for customer ser-vice while the number of options for customer service will affect the difficulty of system maintenance, and so on. For example, customer service options will increase when there is a problem with the security or privacy of smartphones, which will strengthen the protection. The increase in options for customer services also increases the difficulty of system maintenance, which will inevitably intensify the speed and performance accordingly. The intensity of speed and performance will lead to more options for personalization. The increase of personali-zation options will expand the functions of practicability while more practicability will relatively increase the overall pricing. Moreover, price increaseswill likely create innovation that requires good interface design for a more user-friendly interface. Good interface design will take consideration of the establishment of practicability and presentation of multimedia diversity. Finally, the presentation of multimedia diversity will affect the ap- proach to establishing interactive advertisements. This suggests that freshmen’s evaluation of smartphones’security and privacy protection will ultimately determine the way that interactive advertisements are established.