The market players are adopting progressive strategies to leverage the opportunities of the market. Companies are focusing on innovative strategies to compete in the market space. For instance, in Sept 2019, Apple introduced Research app in its Watch Series 5 with the plans to oversee three medical studies such as hearing health, women’s health in relation to menstrual cycles and reproduction, and heart health and mobility which focuses on women health. The same month, Abbott (US) teamed up with Sanofi for developing tools that combines their respective blood sugar tracking and insulin delivery technologies in order to help people monitoring their health