Different dimensions of argument quality deal with internet information relevancy, accuracy, related to reliability, comprehensiveness, and timeliness and argue the factors of believable and effective characters with the degree of information usefulness. Information usefulness is a user perception concerning the information reliability, existing comments or reviews on the internet are valuable or not because usefulness perception leads customers intention of information adoption. Information adoption is a procedure of useful information for customers to get involve with suggested comments and opinions for decision making (Cheung, Lee, & Rabjohn, 2008; Sussman & Siegal, 2003).