–– Awareness: The public needs to learn more about this growing global challenge and opportunity–– Collaboration: This coalition seeks to work with multinationals, small and medium-sized enterprises (SMEs), entrepreneurs, employers’ associations, academia, trade unions, civil society and associations in a specific and deliberative process to bring about change. Public-private collaborations through platforms such as PACE and the E-waste Coalition will play an important role–– Action: Coordinated action by all actors is needed within and across national borders