Currently, in Hong Kong, the profit of ice cream industry has exceeded US$200 million last year and scholars has expected the market of ice cream would increase annually by more than 2% in the coming few years . It is suspiring that Hong Kong people per person has consumed nearly 5 kg of ice cream last year. In light of the ice cream market, it is proposed to launch a campaign for the brand-new product. The product is an organic ice cream originated from Australia to Hong Kong. Therefore, this proposal would first by describing the brand elements. Then, the proposal would focus on the positioning decision and target markets. Finally, the marketing mix (4P) would be proposed.