Besides just advertising, customers need to be told that the product exists and this can be done via direct marketing. For example direct mail, websites, advertisement on TV and in the press telemarketing and point-of- sales material such as tour operator brochures. In addition, we also use sales promotions techniques such as offering voucher to our old customers and early-bird program. If the customer can find more than 5 people to participate the trip, he or she will be given 85 percent discount.