由于哈根达斯的高端消费定位，使得其目标消费群体较小。因为电视覆盖面太广

由于哈根达斯的高端消费定位，使得其目标消费群体较小。因为电视覆盖面太广太散，哈根达斯没有大张旗鼓地做电视广告，而是主要选择了平面广告。色彩感更好、品质感更强的平面广告既能节省广告费，也增强了广告效果，特别是大幅面的广告，能更方便锁定消费者。

結果 (英文) 1:

Due to the the Haagen Dazs high-end consumer positioning, making it smaller target consumer groups. TV coverage too wide too scattered, Haagen Dazs without fanfare to do TV ads, but the main choice of print ads. Better sense of color, a stronger sense of quality of the print ads can save advertising costs, enhance advertising effectiveness, especially large-format advertising, more convenient lock consumers.

結果 (英文) 2:

As a result of Haagen-Dazs's high-end consumer orientation, so that the target consumer group is smaller.Because of television coverage too wide too loose, Haagen-Dazs did not put up a pageantry to television advertising, but the main choice of plane advertisement.The color sense of better quality, stronger sense of plane advertisement not only can save the advertising fee, also enhances advertising effect, particularly in the large format of advertising, consumers can more convenient lock.

結果 (英文) 3:

Due to the high-end consumer positioning Haagen-Dazs, making their target consumer group is smaller. Because TV coverage too wide too thinly, Haagen-Dazs television advertising without much fanfare, but mainly you have selected print ads. Color sense better, more quality of print ads can save on advertising costs, advertising effect is also enhanced, especially large-format advertising, more convenient locking consumers.