Our Process
1. Understand – Everything starts with knowledge and we're research fiends. We’ll not only look under the hood, but above the hood, around the hood and even a few cars over from the hood to get a firm understanding of your organization, your goals and the marketplace.
2. Hypothesize – Sure, we are awesome marketers, data analysts and architects, but we certainly aren’t wizards. We’re not always right. We work with our clients to develop testable hypothesis related to their business challenges and goals.
3. Plan – A.A. Milne said it best: “Organizing is what you do before you do something, so that when you do it, it is not all mixed up.” We don’t want to be sticklers for unnecessary process, but effective planning sets organizations up for effective results.
4. Test + Be Less Wrong – We take pride in our performance, and it doesn't happen by accident. We always need to know what's the perfect blend of magic to get everyone exactly what they need. There's never too many choices, and like you, we love options.
5. Optimize – It's the 'what you do' after the testing that truly defines quality. We scrutinize all the alternatives to arrive at the most advantageous route for your business, so it's a natural progression for everyone involved.
6. Scale – Find the happy place, and get happier. Using the forward momentum of proven positive outcomes, we can find a new-next-level to take your business and implement growth even after our services are needed.
7. Summarize – Not only for us, but for the health of your business, we wrap it up. Bows and all. Essentially, giving you a recipe book of what we did and a map of how we got there. Use it to cook up exciting ideas and plan new directions.