电子商务(英)每周学时：3 学分：3 课程类型：必修教材：electr

电子商务(英)
每周学时：3 学分：3 课程类型：必修
教材：electronic commerce---a managerial perspective （4版）
作者：efraim turban david king 主编
出版社：高等教育出版社，2011

本课程以商务活动的发展为起点提出对电子商务产生的经济原因分析：以网络信息技术所提供的功能为依据电子商务产生的技术基础；通过案例分析介绍电子商务的运用领域、分类、特点、需要解决的管理和技术问题；以企业电子商务化为线索介绍电子商务系统的设计、电子商务网站的建立、电子商务项目的实施管理；以国内外电子商务发展的动态为线索介绍电子商务发展的环境及趋势。
从技术架构及商务运作流程两个角度对电子商务的基本理论与实践进行了解和掌握，提高电子商务操作技能，并为与电子商务相关的后续课程做好扎实的知识储备。

結果 (中文) 3:

Electronic Commerce (UK)Hours per week: 3 Credits: 3 course type: requiredTextbook: commerce---a managerial perspective electronic (4 edition)Author: turban David king Efraim editor in chiefPublisher: Higher Education Press, 2011The development of this course in the business activities of the economic analysis of the causes of e-commerce as a starting point to put forward: network information technology provides technical basis for function is generated based on electronic commerce; through the case analysis introduced the electronic commerce application, classification, characteristics, management and technology to solve the problem; to the enterprise electronic commerce to the clue to introduce e-commerce system design, e-commerce website establishment, e-commerce project management; dynamic at home and abroad the development of electronic commerce as the clue to introduce the development of e-commerce environment and trend.To understand and master the basic theory and practice of electronic commerce from two angles of business operation process and technical architecture, improve e-commerce skills, and make a solid knowledge base for subsequent courses related to electronic commerce.