The aversive impact depends not onl

The aversive impact depends not only on the dollar value of the previous expense, but also on the timing and format of the expense. Soman (2001) argues that payment mechanisms in which the consumer can mentally rehearse the amount paid (e.g., a check where he is required to write the final amount, or a cash transaction in which the right amount has to be counted and change accepted) have a greater impact than payment mechanisms involving no rehearsal (e.g., a credit card payment where the consumer simply signs a receipt). Further, Soman (2001) also showed that the impact was lower for what he called “in process payments,” which he defined as situations in which “an expense had been incurred but the consumer’s wealth had not yet been depleted” (p. 462). And finally, Gourville and Soman’s (1998) results show that the aversive impact of payment depreciates as more time elapses from the time of payment.

結果 (繁體中文) 1:

厭惡的影響不僅取決於以前支出的美元價值，同時也對費用的時間和方式。索曼（2001）認為支付機制中，消費者可以精神上排練支付的金額（例如，在那裡他寫的最終金額需要進行檢查，或在適量有現金交易進行計數和變革接受）有比沒有參與彩排（例如，信用卡支付，其中消費者只需簽署一份收據）支付機制的影響更大。此外，索曼（2001）也表明，影響是因為他“在處理付款，”他將其界定為情況，即“費用已經發生，但消費者的財富還沒有耗盡”（第叫什麼低。462 ）。最後，古維爾和索曼（1998）的結果表明，支付的厭惡影響貶值從付款時間更多的時間流逝。

結果 (繁體中文) 2:

Nó sẽ không làm cho bạn không hài lòng nữa,
Anh rất yêu em.

結果 (繁體中文) 3:

這種不利影響不僅取決於先前支出的美元價值，還取決於支出的時間和形式。Soman（2001）認為，與不進行排練的支付機制相比，消費者可以在精神上排練支付金額的支付機制（例如，要求他填寫最終金額的支票，或必須計算正確金額並接受更改的現金交易）具有更大的影響（例如。，消費者只需在收據上簽字的信用卡付款。此外，索曼（2001年）還表明，他所稱的“行程內支付”的影響較小，他將其定義為“發生了費用，但消費者的財富尚未耗盡”（第462頁）。最後，Gourville和Soman（1998）的研究結果表明，隨著支付時間的延長，支付的厭惡性影響逐漸减弱。