Economical StrategyThe biggest advantage of umbrella strategy is that as far as company is concerned it is very economical for the company to market its products because when company has one brand but many products under that brand than company has to spend money on marketing of only one brand and not multiple products which is the case when company uses different brand for different products.Easier ManagementAnother benefit of umbrella branding is that since many products are marketed under one brand it is very easy for the company to manage. Hence for example, if the company has 10 brands instead of 1 brand than the company will have to spend time, resources and money to manage all the brands and when the company is managing 10 brands chances of mismanagement is more because the attention of company is divided between 10 brands.