However, the strongest correlation can be seen between Paid search and Organic search, as both of these tools provide many opportunities for raising brand awareness level through well targeted SEO campaigns that over time also lead to brand value level enhancements. That issue shows that one of the most important “business card” a company can have and should always invest in, is its website, where a great care must be taken in producing and choosing the displayed content for visitors. Statistics shows that the medium time spent on a website by a regular visitor is usually under one minute, therefore a modern organization that is aware of that should use all the required DMTTs in order to increase that time amount. If one organization is able to extend this time up to several minutes, then chances are that the conversion rate from simple visitors to actual customers will increase.