也許你會注意到，在餐廳和酒吧點幾杯葡萄酒或生啤酒要比在超市買整瓶的酒貴

也許你會注意到，在餐廳和酒吧點幾杯葡萄酒或生啤酒要比在超市買整瓶的酒貴，那究竟按杯計價的葡萄酒比零售的葡萄酒貴多少呢？答案可能會讓人震驚。據美國的高級餐廳經理斯蒂文·摩根（Steven Morgan）說：“一般來講，一杯葡萄酒的價格是瓶裝葡萄酒的3倍。而那些按杯販售葡萄酒的餐廳和酒吧的定價遵循著這樣的規律，即每杯葡萄酒的零售價等於每瓶葡萄酒的批發價。”

一瓶葡萄酒通常是750ml，正常來講，一杯葡萄酒大約有150ml左右。也就是說，在餐廳或酒吧打開一瓶葡萄酒，賣出去第二杯的時候，他們基本就能回本，之後賣出去的幾杯都是純利潤，但對於餐廳或酒吧來說，有時候按杯售賣葡萄酒，也會虧本。摩根說：“如果是每次倒酒的時候都倒多了，或者是試酒、品嘗用掉過多的酒，零售方都可能會虧本。而香檳則更麻煩，一旦開瓶就必須馬上飲用，要不然氣泡很快就會消失。”

相比於葡萄酒，雞尾酒的價格就更高了。一杯雞尾酒的價格是瓶裝酒的5倍。由於雞尾酒需要專業的調酒師去調製，人工成本比葡萄酒要高。但雞尾酒對於餐廳來說，確實是搖錢樹。雞尾酒的原料比較便宜，也不像葡萄酒那麼難保存，所以，雞尾酒能給餐廳酒吧帶來更多的利潤。

生啤酒的價格更加驚人，零售價每杯的價格超過了桶裝生啤的6倍，瓶裝啤酒的3.5倍。不過，價格越低的酒水，加價的幅度就越小，餐廳主要是靠高價酒水來獲得盈利。

可能你會想問，為什麼葡萄酒本身價格較高，加價的幅度卻比雞尾酒和啤酒小？葡萄酒生產的成本很高，但啤酒等用糧食釀造的酒精飲料在釀造過程中需要更多的勞動力。此外，比起啤酒，葡萄酒的包裝也花費了更多的成本，一個軟木塞就要花費1美元。如果在本身已經很高的價格上再加價，則會影響餐廳的銷售。

結果 (中文) 1:

也许你会注意到，在餐厅和酒吧点几杯葡萄酒或生啤酒要比在超市买整瓶的酒贵，那究竟按杯计价的葡萄酒比零售的葡萄酒贵多少呢？ 答案可能会让人震惊。 据美国的高级餐厅经理斯蒂文·摩根（Steven Morgan）说：“一般来讲，一杯葡萄酒的价格是瓶装葡萄酒的3倍。 而那些按杯贩卖葡萄酒的餐厅和酒吧的定价遵循着这样的规律，即每杯葡萄酒的零售价等于每瓶葡萄酒的批发价。 ”一瓶葡萄酒通常是750ml，正常来讲，一杯葡萄酒大约有150ml左右。 也就是说，在餐厅或酒吧打开一瓶葡萄酒，卖出去第二杯的时候，他们基本就能回本，之后卖出去的几杯都是纯利润，但对于餐厅或酒吧来说，有时候按杯售卖葡萄酒，也会亏本。 摩根说：“如果是每次倒酒的时候都倒多了，或者是试酒、品尝用掉过多的酒，零售方都可能会亏本。 而香槟则更麻烦，一旦开瓶就必须马上饮用，要不然气泡很快就会消失。 ” 相比于葡萄酒，鸡尾酒的价格就更高了。 一杯鸡尾酒的价格是瓶装酒的5倍。 由于鸡尾酒需要专业的调酒师去调制，人工成本比葡萄酒要高。 但鸡尾酒对于餐厅来说，确实是摇钱树。 鸡尾酒的原料比较便宜，也不像葡萄酒那么难保存，所以，鸡尾酒能给餐厅酒吧带来更多的利润。 生啤酒的价格更加惊人，零售价每杯的价格超过了桶装生啤的6倍，瓶装啤酒的3.5倍。 不过，价格越低的酒水，加价的幅度就越小，餐厅主要是靠高价酒水来获得盈利。 可能你会想问，为什么葡萄酒本身价格较高，加价的幅度却比鸡尾酒和啤酒小？ 葡萄酒生产的成本很高，但啤酒等用粮食酿造的酒精饮料在酿造过程中需要更多的劳动力。 此外，比起啤酒，葡萄酒的包装也花费了更多的成本，一个软木塞就要花费1美元。 如果在本身已经很高的价格上再加价，则会影响餐厅的销售。

結果 (中文) 3:

Perhaps you will notice that in the restaurant and bar, a few glasses of wine or beer are more expensive than those in the supermarket. The answer may be a shock. "In general, the price of a glass of wine is 3 times the price of a bottle of wine," says Steven Morgan Morgan Steven, a senior restaurant manager in the United States. And those by the cup to sell wine bar and restaurant pricing followed this rule, namely each wine in the retail price for each bottle of wine wholesale price. " A bottle of Wine

is usually 750ml, normally,A glass of wine is about 150ml. That is to say, in a restaurant or bar to open a bottle of wine, sold second cups, they basically can return to this, after selling a few cups are pure profit, but for restaurants or bars, sometimes by a glass of wine, will lose money. Morgan said: "if each pouring time fell over, or is the wine tasting, taste spent too much wine, retailers are likely to lose money. The champagne is even more troublesome, once the bottle must be immediately drink, or the bubble will soon disappear." Compared with the Wine

, cocktail on higher prices.A glass of cocktail is 5 times the price of a bottle of wine. The cocktail bartender need to modulate, artificial cost is higher than Wine. But the cocktail is indeed a shake for the dining room. The raw material of the cocktail is cheap, it is not so hard to preserve, so the cocktail can bring more profits to the restaurant bar. The price of beer

the more astonishing, the retail price per cup 6 times more than 3.5 times the bottled draft beer, bottled beer. However, the lower the price of wine, the smaller the price increases, the restaurant is mainly rely on high priced drinks to get profit. You might want to ask,Why the price of wine is higher, but the rate of increase is smaller than the cocktail and beer? The cost of wine production is high, but the beer and other food made of alcohol in the brewing process requires more labor. In addition, compared with beer, wine packaging also spent more cost, a cork will cost $1. If you already have a high price on the price increases, it will affect the restaurant's sales.