Judge by Appearances
A standard criticism of sociological research is that it goes to great lengths to
prove what most people with common sense already know. Without exactly taking sides
for or against that criticism, I want to describe a sociological exercise that might seem to validate it—
except that, for me and a classmate (and maybe for some who read this account), the experience made a common claim come alive. During spring break from a local college, my friend and I went downtown to shop. First, however, we made ourselves virtually unrecognizable to our friends and even to our families. We wore clothing slightly inappropriate for the weather, clean but not ironed, clearly not the
styles worn by most visitors to the area. We carried plastic bags of nameless possessions. Both of us were slightly untidy. My friend wore a faded cotton shirt over a T-shirt and a wrinkled skirt over sweat pants
. I wore a wool hat that concealed my hair and an unfashionable coat and glasses with sunshades that clipped on.
The aim was to look like street people and to observe what difference that made in the way other people responded to us
—whether the appearance of poverty would invite
prejudice on us. We were also prepared to act out some mildly unusual behaviors that might speak of some emotional problems, without appearing seriously disturbed or
dangerous. As it turned out, there was no need for dramatics
; people turned us off or tuned us out on the basis of appearance alone. Our first stop (after parking
our cars near the railroad tracks) was in the bargain store of a local charity, where we politely asked access to a bathroom and were refused. Next we entered the lobby of a large hotel, where we asked for a coffee shop and a bathroom. The
doorman said, "You must go to the twentieth floor." We weren't up to trying our act at an exclusive restaurant, so we wandered around the first floor and left. From there we went to a second-hand
shop, where we more or less blended with the customers, and then on to the upper-scale stores and coffee shops during the lunch hour.
It was prejudice time. Some of the children we encountered stared, pointed, and
laughed; adults gave us long, doubting looks. Clerks in stores followed our track to watch our every move. In a lunchroom a second assistant hurried to the side of the cashier, where they took my $2 check without asking for ID
; it seemed worth that price to have us out the
door. At one doorway a clerk physically blocked the entrance apparently to discourage our entry.
We had money to cover small purchases, and, apart from wearing down-scale clothing, we did nothing in any of these settings to draw attention to ourselves; we merely shopped
quietly in our accustomed manner. At one establishment we did blow our cover when we
ordered French rolls with two special coffees; that may have been too far out of character for "bag
ladies". Elsewhere we encountered ribbing, imitating, lack of trust, and rude stares. So what did we learn? Mostly what we expected, what everybody knows: People judge by
appearances. Just looking poor brings with it prejudice, accompanied by removal of much of the social grace
most of us take for granted. Lacking the culturally acceptable symbols