Consumers are those that provide final direct consumption for the purpose of purchasing goods or receiving services. Consumer behavior is a series of dynamic processes involving products, services and meet the needs. For the behavior of tourists, the direct participation of tourists in the use of economic wealth or labor is the act of consumers, but they are not a real commodity, but a non-substantive commodity (service).<br>Kotler (1999) studies the consumption behavior of food travel and sightseeing customers and proposes five procedures for customers to choose sightseeing products: (1) problem cognition, (ii) data collection, (iii) feasible options assessment, (iv) selection, (v) after-sales service. The theory of the behavior of tourists buying tourism products originated in consumer behavior, if the tourism activities as a product, its significance can be interpreted as when the passenger chooses to travel, the choice of decision is a kind of "consumption", and tourism activities provide leisure opportunities (Opportunity), Experience (Experience) or services (services) is a "product". ...
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