Dex Media East, Inc.
Directly Attributable Contribution Margin
For the Three and Twelve Months Ended December 31, 2014
($ millions)
Q4 2014
Print
Margin %
Digital
Margin %
Revenue - Amortized
$
41
$
19
Less: Directly Attributable Costs
$
7
$
8
Directly Attributable Contribution Margin
$
34
82.9
%
$
11
57.9
%
YTD December 2014
Print
Margin %
Digital
Margin %
Revenue - Amortized
$
175
$
77
Less: Directly Attributable Costs
$
30
$
32
Directly Attributable Contribution Margin
$
145
82.9
%
$
45
58.4
%
Dex Media West, Inc.
2014 Ad Sales Growth
Compared to 2013
December 31, 2014
December 31, 2014
QTD
YTD
Print Ad Sales
-23
%
-20
%
Digital Ad Sales
8
%
7
%
Total Ad Sales
-16
%
-13
%
Dex Media West, Inc.
Directly Attributable Contribution Margin
For the Three and Twelve Months Ended December 31, 2014
($ millions)
Q4 2014
Print
Margin %
Digital
Margin %
Revenue - Amortized
$
45
$
20
Less: Directly Attributable Costs
$
9
$
8
Directly Attributable Contribution Margin
$
36
80.0
%
$
12
60.0
%
YTD December 2014
Print
Margin %
Digital
Margin %
Revenue - Amortized
$
192
$
85
Less: Directly Attributable Costs
$
34
$
37
Directly Attributable Contribution Margin
$
158
82.3
%
$
48
56.5
%
R.H. Donnelley Inc.
2014 Ad Sales Growth
Compared to 2013
December 31, 2014
December 31, 2014
QTD
YTD
Print Ad Sales
-23
%
-21
%
Digital Ad Sales
6
%
9
%
Total Ad Sales
-15
%
-12
%
R.H. Donnelley Inc.
Directly Attributable Contribution Margin
For the Three and Twelve Months Ended December 31, 2014
($ millions)
Q4 2014
Print
Margin %
Digital
Margin %
Revenue - Amortized
$
60
$
32
Less: Directly Attributable Costs
$
11
$
12
Directly Attributable Contribution Margin
$
49
81.7
%
$
20
62.5
%
YTD December 2014
Print
Margin %
Digital
Margin %
Revenue - Amortized
$
259
$
130
Less: Directly Attributable Costs
$
49
$
53
Directly Attributable Contribution Margin
$
211
81.5
%
$
77
59.2
%
Dex Media East, Inc.
2015 Ad Sales Growth
Compared to 2014
March 31, 2015
QTR
Print Ad Sales
-30
%
Digital Ad Sales
-22
%
Total Ad Sales
-28
%
Dex Media East, Inc.
Directly Attributable Contribution Margin
For the Quarter Ended March 31, 2015
($ millions)
Q1 2015
Print
Margin %
Digital
Margin %
Revenue - Amortized
$
38
$
19
Less: Directly Attributable Costs
$
7
$
10
Directly Attributable Contribution Margin
$
31
81.6
%
$
9
47.4
%
Dex Media West, Inc.
2015 Ad Sales Growth
Compared to 2014
March 31, 2015
QTR
Print Ad Sales
-23
%
Digital Ad Sales
-26
%
Total Ad Sales
-24
%
Dex Media West, Inc.
Directly Attributable Contribution Margin
For the Quarter Ended March 31, 2015
($ millions)
Q1 2015
Print
Margin %
Digital
Margin %
Revenue - Amortized
$
41
$
20
Less: Directly Attributable Costs
$
7
$
10
Directly Attributable Contribution Margin
$
34
82.9
%
$
10
50.0
%
Dex Media East, Inc.Directly Attributable Contribution MarginFor the Three and Twelve Months Ended December 31, 2014($ millions) Q4 2014 Print Margin % Digital Margin % Revenue - Amortized $41 $19 Less: Directly Attributable Costs $7 $8 Directly Attributable Contribution Margin $34 82.9%$11 57.9% YTD December 2014 Print Margin % Digital Margin % Revenue - Amortized $175 $77 Less: Directly Attributable Costs $30 $32 Directly Attributable Contribution Margin $145 82.9%$45 58.4% Dex Media West, Inc.2014 Ad Sales GrowthCompared to 2013 December 31, 2014 December 31, 2014 QTD YTD Print Ad Sales -23%-20%Digital Ad Sales 8%7%Total Ad Sales -16%-13% Dex Media West, Inc.Directly Attributable Contribution MarginFor the Three and Twelve Months Ended December 31, 2014($ millions) Q4 2014 Print Margin % Digital Margin % Revenue - Amortized $45 $20 Less: Directly Attributable Costs $9 $8 Directly Attributable Contribution Margin $36 80.0%$12 60.0% YTD December 2014 Print Margin % Digital Margin % Revenue - Amortized $192 $85 Less: Directly Attributable Costs $34 $37 Directly Attributable Contribution Margin $158 82.3%$48 56.5% R.H. Donnelley Inc.2014 Ad Sales GrowthCompared to 2013 December 31, 2014 December 31, 2014 QTD YTD Print Ad Sales -23%-21%Digital Ad Sales 6%9%Total Ad Sales -15%-12% R.H. Donnelley Inc.Directly Attributable Contribution Margin三和十二个月截至 2014 年 12 月 31 日($ 数以百万计) 2014 年第 4 季度 打印 利润率 % 数字 利润率 % 收入-摊销 $60 $32 减: 直接原因是成本 $11 $12 直接原因是贡献毛利 $49 81.7%$20 62.5% YTD 2014 年 12 月 打印 利润率 % 数字 利润率 % 收入-摊销 $259 $130 减: 直接原因是成本 $49 $53 直接原因是贡献毛利 $211 81.5%$77 59.2% 戴克斯媒体东公司。2015 广告销售增长到 2014 年相比 2015 年 3 月 31 日 季度 印刷版广告销售额 -30%数字广告销售 -22%总的广告销售 -28% 戴克斯媒体东公司。直接原因是贡献毛利第季度截至 2015 年 3 月 31 日($ 数以百万计) 2015 年第 1 季度 打印 利润率 % 数字 利润率 % 收入-摊销 $38 $19 减: 直接原因是成本 $7 $10 直接原因是贡献毛利 $31 81.6%$9 47.4% 戴克斯媒体西方公司。2015 广告销售增长到 2014 年相比 2015 年 3 月 31 日 季度 印刷版广告销售额 -23%数字广告销售 -26%总的广告销售 -24% 戴克斯媒体西方公司。直接原因是贡献毛利第季度截至 2015 年 3 月 31 日($ 数以百万计) 2015 年第 1 季度 打印 利润率 % 数字 利润率 % 收入-摊销 $41 $20 减: 直接原因是成本 $7 $10 直接原因是贡献毛利 $34 82.9%$10 50.0%
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