Te survey began with a brief description of “What is a subscription-based online service?” followed by hypothetical examples of subscription-based services, as follows:“A subscription-based online service (SOS) provides periodic delivery of a customized box of merchandise directly to your home for a weekly/monthly subscription fee. First, you sign-up online using an email address or a social media account, then you enter your personal information and product preferences, such as, your tastes,lifestyle, and what kinds of products interest you. Ten you select a weekly/monthly service where you choose to get a personalized box of merchandise every week/month based on the personal information/preferences you gave them, or choose a particular curated box of your interest. Once you pay for the selected service/boxonline using your credit card, the company will send you a customized box of merchandise directly to your home via mail.