谢总,
Currently our MIS is still quite messy but we do have a first cut that gives an estimate of the OPAC account for both MCC and LCC account.
If you are ok, aligned to our operating plan, I would like to propose the following (to be sub-divided into each region):
1. For Cash/OPAC drive
[▲360m CASA; ▲25% OPAC; ▲20 XB RMB; ● 4 cash mandates per RM; ▲S2B penetration 15%],
a. Identify (i)large depositor clients with min txn; (ii)CUSP clients; (iii)BCA client with min CASA; (iv)Negative cash revenue clients;
b. RM Cash certification – 4 cash mandates per RM.
c. Identify Value Added Cash clients (Virtual Acc; XB RMB; etc)
2. For Trade/RWA optimization drive,
[▲300m NTB DD; ▲200m Lending2Trade DD; ▲100m ETB Trade DD; ▲200m FI Asset DD; ● ETB TSF $10m collected]
a. NTB on-boarding, with drawdown as KPI rather than facility approved.
b. Identify (i)Lending to Trade clients; (ii)sub-optimal clients; (iii)clients to potentially increase utilization/limits
c. Export FI drive esp for non BCA clients – individual RM targets
d. Trade Structuring Fees (TSF) – enforce use of BCA checklist to ensure we can appropriately (comply to guideline) collect TSF
e. Identify Value Added Trade clients (RS; VPP; etc)
Took us longer than expected to gather the info, but we should be able to share the above (especially 1a and 2b) by region before end 1st week Jan. The TB clinics will commence 2nd week Jan (& every 2 weeks thereafter) to “train / share practices / identify opportunities / assist deals / track pipeline”
In working with Yina’s team (as the above is more MCC/portfolio), we have also started the below activities to enable RM/Sales:
1. Will provide S2B demo installation guideline for all RMs and provide S2B training [End Feb 2016]
2. Cash/Trade product collaterals – Generic SCB CB Folder with product slip-sheets [End Feb 2016]
3. Solution focused Electronic Direct Mailers to targeted clients (eg. Virtual Account with benefits to client) – [1st pilot end Jan 2016]
4. Industry Value solution / Pitch Book [1st pilot end Jan 2016]