Back in the 1960s and early 1970s football clubs were slow to realise the possibilities of marketing. A football supporter wishing to wear the shirt of his (or occasionally her) favourite team would buy a T-shirt of the appropriate colour and then purchase the club badge, which they would usually cajole their mother into sewing onto the shirt. Scarves and bobble hats were usually homemade, knitted in the club colours by those self-same mothers! Things began to change in the 1973–1974 season, when sports manufacturer Admiral pioneered the introduction and development of the replica kit in the UK with its deal with Leeds United, then one of the top team in Europe. That season Leeds wore the first visibly branded kit in the top division of English football. On the heels of that deal, Admiral struck a five-year deal with the English FA in 1984 to produce the first commercially available England team shirt, with the Admiral logo evident. The success of commercial replica football kits has been such that there is almost no football team without one, and many change the design every other year to encourage supporters to provide ever-more revenues to their particular team.