Secondary market has increasingly become the means to dis- pose of excess inventory and improve the mismatch between supply and demand. Research about secondary market is also related to our topic. There are B2B and B2C transactions in the secondary market. The majority of the literature focuses on B2C transactions, in which buying from the secondary market is not considered and the firm merely wants to dispose of its excess inventory by selling to customers in the secondary market [3]. The secondary market may be geographically dispersed with a different selling season, have different customer values for fashion product [32], and have a different level of technology acceptance from the primary market [37]. Some research on the secondary market is motivated by the re-manufacturing behaviour [27], which can reduce the number of units procured from the reseller [22,37].