It’s nearly impossible to get all product features right the first time. The goal is to figure out what’s required to launch and plan later for improvements. Before investing in designing and building, a startup has to discuss possible solutions with customers or it could Overdo. At this stage of validating assumptions, startups have to be careful to avoid testing every possible feature against its alternative, and pivoting features based on every piece of feedback. Either approach can lead a startup to Overspend. There is a delicate balance between getting feedback from the market and staying true to the startup’s original approach. Remember that there will be changes in the future—start with the original plan, listen, and incorporate the ideas that make the most sense for what the startup wants to accomplish.