Finally, a dot.com's Web site it self can also act as a means to create awareness about an online company. That is, in addition to containing information about a company's products, services or ideas, a company's Web site can also create awareness (and an image) of the company. For example, online companies can use their Web site to express their position on corporate or community issues, as well as to share information that may have been written about the company by the third party (e.g. links to press articles).