With the fierce competition of the global auto market, auto advertising, as one of the most indispensable fields of advertising industry, plays a very positive role in the sales of cars. Nowadays, unprecedented attention has been paid to auto advertising and almost every car manufacturer as well as car seller in the world spends a large amount of money to advertising campaigns. Transnational auto companies such as General Motors, Daimler Chrysler, Toyota, Ford, Honda and Nissan are all generous with great expense on advertising because they know that “advertising is just like a magician who will certainly bring them revenue streams.”