By end use, the social dating segment held the largest share in 2018, accounting for nearly two-fifths of the global dating services market, as social sites are created for millennials who look for casual dating and non-monogamous relationships. Moreover, the segment is projected to register the fastest CAGR of 6.4% during the forecast period. The report includes a detailed analysis of other segments such as matchmaking, adult dating, and niche dating.