1.2 礼仪的重要性商务礼仪是人在商务交往中的艺术， 是商务本身工作的

1.2 礼仪的重要性
商务礼仪是人在商务交往中的艺术， 是商务本身工作的需要， 有助于塑造良好的社会形 象，是妥善处理好各方面关系的需要。礼仪的作用在商务谈判中具体体现在：
第一：提升个人的素养。比尔盖茨讲"企业竞争，是员工素质的竞争".进而到企业，就是 企业形象的竞争，教养体现细节，细节展示素质。
第二：方便个人交往应酬。我们在商业交往中会遇到不同的人，对不同的人如何进行交 往这是要讲究艺术的。
第三：有助于维护企业形象。在商务交往中个人代表整体，个人形象代表企业形象，个 人的所作所为，就是本企业的典型活体广告。一举一动、一言一行，此时无声胜有声。
商务交往涉及的面很多， 但基本来讲是人与人的交往， 所以我们把商务礼仪界定为商务 人员交往的艺术。人们对礼仪有不同的解释，有人说是一种道德修养，有人说是一种礼仪是 一种形式美，有人讲礼仪是一种风俗习惯， “礼出于俗，俗化为礼” 。商务礼仪的操作性，即 应该怎么做，不应该怎么做。比如座次的例子：商务礼仪中的座次，我们都知道来了客人要 让座，但不知道哪是上座，一般情况下可能无所谓，但在外事活动和商务谈判中就必须要讲 究了。又如与对方说话的讲究，一般情况下不能说“你知道吗？我知道，我告诉你” ，不然 会让别人尴尬的，所以交往中必须讲究艺术。
亚里士多德说过： “一个人如果不和别人交往，要么是神，要么是兽” ！言外之意就是不是人。

結果 (中文) 2:

1.2 the importance of etiquette
business etiquette is in the business contacts in the art, is the need of business itself, helps to shape the society a good image, is the need to properly handle the various relations. Etiquette in business negotiations is embodied in:
1: enhance personal qualities. Bill Gates said "the enterprise competition, is the staff quality competition." and then to the enterprise, is the corporate image of the competition, reflect details, details of display quality.
second: personal communication convenient entertainment. We will meet different people in business dealings, different people how to make it is to pay attention to the arts. Third.Contribute to the maintenance of corporate image. Business contacts in the personal representative of the whole, personal image representative of a corporate image, a man of the doings, is the typical enterprise vivo advertising. Every act and every move, every word and action, the silent - sound.
business contacts are involved in many, but the basic terms is the interaction between people, so we have to define business etiquette for business personnel communication art. People have different interpretations of the etiquette, some people say is a kind of moral cultivation, some people say it is a ritual is a form of beauty, people speak etiquette is a kind of custom, "Li out of customs, customs for the ceremony". The operation of business etiquette,That should do, should not do. For example, the seating of the example: business etiquette in order of seats, we all know that the guests to the seat, but don't know where is the booking, under normal circumstances may not matter, but in foreign affairs and business negotiations must speak the. And as with each other to talk about, not general said "you know? I know, I tell you, "or you will let others embarrassed, so communication must pay attention to art.
Aristotle said: "if a person is not others, or God, or beast"! Implication is not human.