The “Migros” chain takes leadership

The “Migros” chain takes leadership in communications with respect to the locally grown/produced value, stating “we are fully committed to locally grown production and agriculture”. This commitment is present on the multiple levels of the retailer’s communication channels. In Lithuania, communication leadership of the locally grown value is split between the “Maxima” and “Lidl” chains via multiple communication channels transmitting messages as ‘Made in Lithuania’ or ‘From Lithuanian soil to your table.’ Though “Norfa” is communicating mainly about locally produced meat. Moreover, despite the growing trend towards plant-based diets, there is still a long way to go before these consumer values are reflected in full in the retailer’s mainstream communication. Both “Maxima” and “Rimi” communicate about increased demand for these types of products and reflect these values and trends in communication like ‘special recipes how to prepare vegan or vegetarian dishes in the most effective and efficient way’.

結果 (繁體中文) 2:

"Migros"鏈在有關當地種植/生產價值的溝通方面處於領先地位，指出"我們完全致力於當地種植的生產和農業"。這一承諾存在於零售商溝通管道的多個層面。在立陶宛，當地增長價值的溝通領導權通過多種通信管道在"Maxima"和"Lidl"鏈之間分配，將資訊傳送成"立陶宛製造"或"從立陶宛土壤到您的桌子"。雖然"諾法"主要談論當地生產的肉類。此外，儘管植物性飲食的趨勢日益明顯，但要將這些消費價值充分反映在零售商的主流溝通中，還有很長的路要走。"Maxima"和"Rimi"都傳達了對這類產品日益增長的需求，並反映了這些價值觀和溝通趨勢，如"如何以最有效的方式準備素食或素食菜肴的特殊食譜"。

結果 (繁體中文) 3:

“Migros”連鎖店在當地種植/生產價值的溝通方面發揮領導作用，稱“我們完全致力於當地種植的生產和農業”。這種承諾存在於零售商的多個溝通通路中。在立陶宛，“Maxima”和“Lidl”鏈通過多個通信通路將“立陶宛製造”或“立陶宛土壤”的資訊傳送到您的餐桌上，從而實現當地價值的溝通領導權。儘管“Norfa”主要就當地產肉進行溝通。此外，儘管植物性飲食的趨勢越來越明顯，但要讓這些消費者價值觀在零售商的主流傳播中得到充分體現，還有很長的路要走。“Maxima”和“Rimi”都表達了對這類產品需求的新增，並反映了這些價值觀和溝通趨勢，如“特殊配方如何以最有效和高效的管道準備素食或素食菜肴”。