Apple Inc.’s organizational structure contributes to effective and rapid innovation, which is a critical success factor of the business in the information technology, online services, and consumer electronics industries. A company’s organizational or corporate structure is the combination of workforce groups, resources, and interconnections among these groups and resources in the business. The organizational design determines how the organizational structure is developed and managed. In this business analysis case of Apple Inc., the corporate structure supports strategies that push for further technological innovation. The company’s structural characteristics maintain a traditional hierarchy, with some key elements from other types of organizational structure. Apple Inc.’s success is linked to innovation and the leadership of Steve Jobs, and its corporate structure is partly responsible for ensuring support for such leadership. Now, under Tim Cook’s leadership, Apple has made some small changes in its organizational structure to suit current global market and industry demands.
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