It boils down to some key questions that the people whom you pitch your ideas to will ask themselves, Isabella says. For instance, what does this innovation mean for me personally? More precisely: will it be more challenging, or will it lead to more career opportunities? Second, what will it mean for my job? Will I get fired? More broadly, will it be worth it, or was it worth it? That last one is crucial, because we all know companies come with a history of ideas to make changes — and at least some of them did not work out so well.