What is the first thing you notice

What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sightsand sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be.
Some years ago,the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

結果 (中文) 1:

你注意到当你走进一家商店的第一件事是什么?产品显示 (展示) 在入口处吗?或柔和的背景音乐吗?但你有没有注意到的气味吗?除非它是坏的答案很可能是没有。但虽然店气味可能不是优秀与 sightsand 的声音相比，它是绝对有的。它提供了要在一个日益强大的工具鼓励人们去购买。品牌专卖店已成为著名的其独特的香味，浮在水面上通过相当黑暗的大厅和出入口处，通过气味机器。味道可能有吸引力，但它可不只是用于清新的空气。一个体育用品公司曾报道，当它首次引入其商店的气味，客户的内涵来购买增加了 80%。最好的购物街道成对的时候，气味作为其窗口显示和货物原状的质量是品牌的成功一样重要的。这主要是因为购物是它用于一个非常不同的经历。几年前，为品牌名称购物重点是少数人的销售助理反驳的态度和 don't-touch-what-you-can't-afford 的显示。现在电子商务 (电子商务) 的兴起开辟了更多的观众的著名品牌。但尽管电子商店可以使用的景象和声音，只有砖和迫击炮商店 (实体店) 可以提供全程体验从分钟客户步穿过门到他们离开的那一刹那。另一品牌店旨在远远不止一家商店，但是宁可一个目的地。气味也只是一种方法来实现这一目标。现在著名的商店使用复杂的人工嗅觉来确保软婴儿爽身粉的气味漂浮通过孩子处和椰子 (椰子) 香泳装节中。一家百货商场甚至开了一个新的实验室，邀请到橱窗闻书、 盆和抽屉，为了他们完美的气味寻找客户的旅程。

結果 (中文) 3:

当你走进一家商店时，你会注意到什么？展出的产品（展示）在门口呢？还是柔和的背景音乐？但你有没有注意到的气味？除非它是坏的，答案很可能是不但是商店的气味可能不连续的声音比较突出，它肯定是存在的。它提供了一个不断增长的强大工具，鼓励人们购买。一个品牌的商店已经成为著名的独特的香味，漂浮通过相当黑暗的大厅和入口，通过气味机器。一种气味可能有吸引力但它可能不仅仅是用于清新空气。一家体育用品公司曾说，当它第一次推出的香水的商店，顾客购买意愿增加了百分之80。
说到最好的购物街在对气味的才是最重要的一个品牌的成功是在销售其橱窗展示和商品质量。这主要是因为购物是一个非常不同的体验，它过去是什么。几年前，品牌购物的重点是少数人与销售助理的反驳的态度，不't-touch-what-you-can 't-afford显示。现在电子商务（电子商务）的兴起，为广大的观众打开了知名品牌。但在电子商店可以使用视觉和声音，只有砖和迫击炮商店（实体店）可以提供从分客户一步充分体验通过门离开。另一个品牌专卖店的目的是要比一家店多，而更是一个目的地。现在一个著名的商店是用复杂的人造香味来保证婴儿奶粉的柔软的香味飘到儿童处，椰子（椰子）在泳装节的气味。一家百货公司甚至开设了一个新的实验室，邀请顾客走进商店的窗户，去闻书籍、壶和抽屉，寻找他们完美的气味。