Moreover, the SMEs also share their perspective regarding the preference of batik printing by consumers. For its traditional and complicated process of batik tulis and batik cap, it made the products having higher prices than batik printing. Reachable prices of batik printing actually give opportunity for the people with medium and low economy capabilities to buy and wear batik-related products. Surely from the point of view of SMEs or more knowledgeable and prosper people from middle and high economy classes, those batik printing are not batik. However, for the middle and low economy class people, they can feel like they are dressed in batik, even though it is actually made of printed-textille. In this context, by also producing batik printing, the SMEs think that they can fulfill the market demand of middle and low economy class people for batik-related products.