7. Paste your YouTube video link, insert your display URL along with your final URL and select your bid.
Now the important part to remember is in the targeting option at the bottom. You will want to narrow your audience by selecting “remarketing” which will allow for your advertisement to only be served to people who have visited your website. Remember, this connects the pixel that we placed on the site with the remarketing advertisement.
8. Don’t forget to create a video overlay, which can include an image and call to action within your video, which is often overlooked.
This can increase your conversion rate and clicks directly to your site from this remarketing campaign.