Vast amount of imported ‘batik’ spreading in Indonesia’s domestic market has raised various reactions, which mainly concerning the protection of Batik Indonesia’s traditional and commercial value. The consumers, who cannot differentiate between the imported ‘batik,’ (which cannot be considered as batik of Indonesia), and the real batik of Indonesia, misleadingly value the two products culturally as the same. Later, the imported ‘batik,’ which technically called as ‘textilles with batik patterns/motif’ influence the development of printed batik, or batik printing, by Indonesia’s batik SMEs. Even though they have also begun to produce and sell batik printing, they still consider the traditional batik made with canting and hot-wax (malam) with hand-dyed coloring process and such, as the real batik of Indonesia. The issue remains is how the consumers then can recognize and choose between the traditional batik and batik printing, especially when they actually want to buy the real batik of Indonesia. The SMEs generally also mentioned that each type of batik has its own market or consumers. This means that it is on the nature of preference of the consumers’ itself that he/she will not choose batik printing over the real traditional batik of Indonesia.The simplest method to differentiate batik printing with Batik Indonesia is through the observation of its price. If the price is astoundingly cheap, while the product is considerably good, then it can surely be stated as batik printing. However, the method will not work if the trader itself sells the product in bad faith; in the sense that, they sell the products using the standard prices of traditional batik (which are higher than batik printing), yet the products sold are actually batik printing.