In an article in Yosong Donga (May 1, 2007) discussing a promotional program sponsored by Korean conglomerate LG, in which Ccotbyel joined with Lee Youngae (Yi Yongae), the star of the television drama Dae Jang Geum (tae Changgum), and Kim Sohyon, the star of the remake of dae Jang geum as a musical, the author Ku Kain generalizes from Ccotbyel's particular style to comment on haegum's current popularity as follows: