Fifty-eight peoples were given direct experience of driving a battery electric vehicle fol-lowed by an attitudinal questionnaire, and a vignette exercise to evaluate their attributions
of symbolic meaning. Findings suggested that some consumers might start to consider
electric vehicles as second cars if they had a range of 100 miles, and as main cars if they
had a range of 150 miles. They may be willing to pay modest premiums over conventional
vehicles, equivalent to around three years’ running cost savings. Most would recharge at
home overnight