Celcom’s business strategy is to keep and link individuals together and assist Celcomcompany in marketing their services and projects while keeping them close to customers atthe same time. Moreover, Celcom is making a declaration that they are setting a customer-focused and market-orientated goals. Actually, Celcom has been developed and will continueto grow cumulatively over the next five years. In order to accomplish these goals, Celcom hasactually established a standard for development in 3 various classifications where by utilizinga market penetration prices to ensure the service will be brought to the customers ataffordable and with effective costs. Secondly, by obtaining a much better understanding ofthe requirement and fulfillment of the present customers, it will enhance the service tomotivate reordering. The service is enables the company to use its current innovation andunderstanding foundation and research study as well as it will also be carried out oncomparable projects with a view to establishing services for professional marketing projects.Furthermore, Celcom’s 10 million prepaid customers are now supported by the company’snew platform. It has the capabilities to enhance customer relationship management that willbring the customer information together in a single view, it also enabling faster and moreaccurate customer service across Celcom’s channels including online, call centers, “BlueCube” network of retail stores and other authorized dealers.