How can we reconcile the finding that there is little market reaction to the filings in Li and Ramesh [2009] with the findings in Loughran and McDon ald [2011] and Feldman, Govindaraj, Livnat, and Segal [2010] that market re actions around filings are significantly associated with the content in the fil ings? One potential reason is that Li and Ramesh [2009] focus on the on aver-age effect around the filings, while the other papers examine the market reac tion conditional on the tone of the disclosures.