PACKAGING DESIGN BRIEF TEMPLATE
● Brand
○ Brand Name
○ Brand Positioning
○ Brand Core Values
○ Brand Character/Emotional
○ Visual Hierarchy
● Product
○ Name of product
○ Description of the product
○ Description of the product Line
● Objective
○ Marketing Objective
○ Project Expectations and desired outcomes
● Other Consideration
○ Target Consumer
○ Timeline
○ Budget Considerations
○ Design Trend and Aesthetic Considerations
○ Material Characteristic
○ Delivery Method/ Media Channel
○ Competitor
○ Stakeholders