品牌功效（brand performance）是指產品或服務符合顧客功

品牌功效（brand performance）是指產品或服務符合顧客功能需求的程度，消費者衡量品牌功效的表現有幾個標準：產品績效、產品特性、符合規格、可靠性、耐用性、可維修性、產品的適合度。Parasura, Zeithaml 和 Berry（1994）則提出服務功效的構面有有形性（tangible）、可靠性（reliability）、回應性(responsiveness）、保證性(assurance）、同理心（empathy）。

結果 (英文) 1:

Brand effect (brand performance) refers to a product or service in line with the degree of customer functional requirements of consumers to measure the effectiveness of the brand's performance There are several criteria: product performance, product characteristics, in line with specifications, reliability, durability, maintainability, products fitness. Parasura, Zeithaml and Berry (1994) the efficacy of the proposed service facets there are tangible (tangible), reliability (reliability), responsiveness (responsiveness), assurance (assurance), empathy (empathy).

結果 (英文) 2:

Brand performance refers to the extent to which a product or service meets a customer's functional needs, and there are several criteria for consumer performance to measure brand effectiveness: product performance, product characteristics, compliance with specifications, reliability, durability, repairability, and product suitability. Parasura, Zeithaml and Berry (1994) propose that the service efficacy is made of physicality, reliability, responsiveness, assurance, Empathy.

結果 (英文) 3:

Brand performance refers to the degree to which products or services meet the functional needs of customers. There are several standards for consumers to measure the performance of brand effectiveness: product performance, product characteristics, compliance with specifications, reliability, durability, maintainability and product suitability. Parasura, Zeithaml and berry (1994) put forward that the service efficacy consists of tangibly, dependability, responsiveness, assurance and empathy.