The benefits of protection of cultural heritage is not just to let us know of ancient civilization, but also gives us emotional, Paris is through these cultural and artistic designers to generate and create inspiration. If a place has lost its culture, from this place that the brand will lose its meaning has become no longer valuable. Paris brand's success is actually a part of the reason is because we enjoy the French culture and the arts. Because these brands gives us a luxury and romantic feel. In fact, culture and brand co-exist, are indispensable.
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