NEWWorks similar to “brand new”, but this is a shorter version when your email subject line takes too many characters. I do prefer Brand New over New though.Example:New Software Generates Articles In 1-ClickAmazingUsing the word Amazing makes your offer sound irresistible. Do use it sparingly. Don’t overuse it.Example:Amazing New Software Generates Articles In 1-ClickThis amazing tool knows exactly what people are buyingProfessionalThis is a great choice of word if you’re offering services or graphics templates. When I sell graphics packages, I like to use Professional to describe the graphics. With services, it gives the impression that your customers are dealing with someone who cares about their reputation.