社交媒体上的活动，尤其是公司的Facebook页面上的活动，不仅会影响

社交媒体上的活动，尤其是公司的Facebook页面上的活动，不仅会影响品牌的感知，而且基于品牌的用户互动也会影响消费者的购买决策(Hutter, Hautz, Dennhardt， & Fuller, 2013)。品牌粉丝页是一种资源，可以让粉丝获得内容、社交和自我相关的价值(Jahn & Kunz, 2012)。这项研究主要关注与内容相关的价值维度，因为公司可以严格控制最终发布在其粉丝页面上的帖子。社交网站的用户和粉丝页的追随者寻找既有趣又有益的内容(张等，2011;De Vries等人，2012;林璐，2011;石，陈，周，2016)。绿色品牌粉丝页不仅提供绿色产品，还提供绿色意识和绿色信息。本研究主要探讨消费者与粉丝页之间的互动关系，包括粉丝页提供的信息，他们对消费者信息和评论的回复(Jahn & Kunz, 2012)。

結果 (英文) 1:

Activity on social media, especially the activity on the company's Facebook page, will not only affect brand perception and brand-based user interaction will also affect consumer purchasing decisions (Hutter, Hautz, Dennhardt, & Fuller, 2013).

Brand fan page is a resource that allows fans to get content, social networking and self-related value (Jahn & Kunz, 2012). This study focuses on value dimensions associated with the content, because the company can strictly control the final release on its fan page posts. Followers of users of social networking sites and fan page to find interesting and useful content (Zhang et al, 2011; De Vries et al., 2012; Lin Lu, 2011; Shi, Chen Zhou, 2016).

Green brand fan page not only provides green products, but also provide green consciousness and green information. This study focused on the interaction between the consumer and the fan page, fan page includes information provided by their responses to consumer information and commentary (Jahn & Kunz, 2012).

結果 (英文) 2:

Activities on social media, particularly on the company's Facebook page, not only affect brand perception, but brand-based user interactions also influence consumer purchasing decisions (Hutter, Hautz, Dennhardt, and Fuller, 2013).

The Brand Fan Page is a resource that gives fans the value of content, social, and self-related (Jahn and Kunz, 2012). The study focused on the value dimension sppartin associated with the content, as companies can strictly control posts that end up on their fan pages. Users of social networking sites and followers of the fan pages are looking for content that is both interesting and useful (Zhang et al.; De Vries et al., 2012; Lin Yu, 2011; Shi, Chen, Zhou, 2016).

The Green Brand Fan Page provides not only green products, but also green awareness and green information. This study explores the interaction between consumers and fan pages, including information provided by the fan page and their responses to consumer information and comments (Jahn and Kunz, 2012).

結果 (英文) 3:

Activities on social media, especially on the company's Facebook page, not only affect brand perception, but also brand-based user interaction affects consumers' purchase decisions (Hutter, hautz, dennhardt, & Fuller, 2013).
Brand fan page is a resource that enables fans to gain content, social and self-related value (Jahn & Kunz, 2012). This study focuses on the value dimension related to content, because companies can strictly control the posts ultimately published on their fan pages. Users of social networking sites and followers of fan pages look for interesting and useful content (Zhang et al., 2011; de Vries et al., 2012; Lin Lu, 2011; Shi, Chen, Zhou, 2016).
Green brand fans page not only provides green products, but also green awareness and green information. This study focuses on the interaction between consumers and fan pages, including the information provided by fan pages, their responses to consumer information and comments (Jahn & Kunz, 2012).