Incentive theory: motivation is to inspire people inner motives and make it toward the established goals of the entire process. Incentive purpose is: to inspire people to the right motivation, arouses people's enthusiasm and creativity, give full play to the person's intelligence effect, to ensure the existence and development of organization unit is effective. The current relatively popular incentive theory are:
2.1 the content type incentive theory
Need theory, incentive is a kind of booster, it encourages people to try our best to meet certain inherent physiological and psychological needs. The needs of the main theories include maslow's hierarchy of needs theory and herzberg two-factor theory.
Maslow's hierarchy of needs theory
Maslow in 1943 "people's motivation theory", puts forward the theory of hierarchy of needs, it will be the person's motivation is divided into five layers from low to high, forming steps: physiological needs, security needs, social needs (need) of belonging and love, respect need -- self-actualization needs.
Five floors above need can be broadly divided into two categories: the first three layer as the basic need, the fulfillment of these needs depends on external conditions and factors, two layer for senior need, after the two levels of mainly rely on internal factors to be met. It is generally believed that the latter two need is difficult to achieve.
Herzberg's two-factor theory, herzberg, in his monograph "two-factor theory" are put forward. He think: meet the factors related to job content in the work, called the incentive factors; Does not meet the factors in the work related to the work surroundings, referred to as hygiene factors. Herzberg maslow's hierarchy of needs five can be divided into two categories, namely lower needs and the needs of the more advanced. Lower needs including physiological, safety, social needs, and more advanced need to produce incentive effect [2].
2.2 process type incentive theory
Equity theory, American psychologist Adams fair theory put forward in 1956. Equity theory of Adams notes that employees tend to own the ratio of output to input output/input ratio compared with others.
Goal setting theory, the United States, a professor of psychology at lok "goal setting theory" put forward in 1967, he pointed out that external stimulus (rewards, communication, supervision and pressure, etc.) are to influence motivation by goal. He also pointed out that there is no clear goals, will greatly reduce target incentives for employees. Here the principle of goal setting should have SMRT, namely target specificity (Specific), scalability (Measurable), realizability (Achievable), feasibility (Realistic), timeliness (Time).